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Taginteractivity

Across the globe, the rise in home-bound consumers caused ecommerce sales to spike by a staggering 66% during the height of lockdown. The value of digital shop fronts has never been more apparent than in 2020, and with Amazon Prime Day kicking off the busiest shopping season of the year, brands need smart, impactful digital strategies to stay ahead of…

Tackling cart abandonment is a burden for many businesses, but new tools now make it possible for brands to ensure they aren’t leaving money on the table. On average, the ecommerce industry sees more than 69% of purchases go uncompleted, with the retail sector in particular experiencing an 84% abandonment rate. The challenge is, today’s shoppers expect quick, seamless online…

In a saturated landscape where video is the most common format for content marketing, publishers need to revitalise their offerings to ad buyers. One way they can do this is through shoppable video ads. Equipped with interactive hotspots, information overlays, and instant purchasing capabilities, shoppable video ads are the ideal tool for publishers looking to provide consumers with a seamless…

Video is a powerful branding tool, with 87% of marketers stating video content boosts traffic to their website and 80% seeing it directly increase sales. As a result, online environments are becoming saturated with digital video. This means brand marketers need innovative methods to stay ahead of the curve. One way brands can differentiate themselves is through the use of…

Unsurprisingly, interactive video is most commonly associated with fashion brands, with ‘shoppable’ hotspots a seamless method for allowing consumers to engage with and buy products from within the video environment. But the power of interactive technology can be utilised across any industry and, with 85% of businesses using video as a marketing tool, it’s a guaranteed way for brands to…