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Category: Video Analytics

Shoppable video isn’t a new addition to the marketing toolkit, but there are still many ways it could be smarter, faster, and more effective. For instance, enabling  consumers to click on product links and buy them, in the moment, without being redirected.  This is the missing ingredient, which is provided by direct cart integration —and OneDash has a better understanding…

Rayhan Perera, CEO and Founder of OneDash gives Warc his opinion on why, as video advertising continues to grow, advertisers need to look beyond its branding function to embrace new formats like shoppable video. See the original article published on Warc here. Disrupting expectations has become the running theme of 2020, and digital video is no exception. According to eMarketer, daily…

AI with video play button

In an ever-changing climate, it’s not surprising that opinion on the outlook for digital video is divided. Where the latest IPA Bellwether report anticipates storms ahead, other forecasts are optimistic; predicting UK spend alone will reach £3.72 billion in 2020, 15% up from 2019. What we can be certain of, however, is rising consumer appetite. Running twice as high as…