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Category: Video Analytics

Unsurprisingly, interactive video is most commonly associated with fashion brands, with ‘shoppable’ hotspots a seamless method for allowing consumers to engage with and buy products from within the video environment. But the power of interactive technology can be utilised across any industry and, with 85% of businesses using video as a marketing tool, it’s a guaranteed way for brands to…

Social commerce is a rapidly evolving market. It’s estimated that, in the US alone, $23.3 billion in sales will be conducted this way in 2020 by some 76 million users. This follows recent developments in this area – not only have Facebook and Instagram Shops launched, but Snapchat and TikTok have also been trialling formats that provide a smooth purchase…

Digital video is drawing consumer attention – in the UK alone, people spend a record average of four hours online, with viewing figures for video streaming services seeing a 71% uptick in 2019. As a golden opportunity to engage consumers, digital video’s share of global ad spend is predicted to be 75% this year. But, in all this digital noise,…

Rayhan Perera, CEO and Founder of OneDash, sat down with Retail Technology Innovation Hub to discuss the company’s origins, as well as the opportunities and challenges facing the retail industry right now. Read the full interview below. Originally published here. RTIH: Tell us about OneDash RP: OneDash provides interactive technology to help brands make an instant return on their content investments.…

Capable of making 84% of consumers more likely to purchase, digital video is a tool every brand should be tapping; especially as the current climate fuels ever-higher engagement. At OneDash, we are taking shoppable video to a new level of sophistication, making it more intuitive and influential than ever before.  We sat down with our CEO and Founder, Rayhan Perera,…