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Category: UX

The pandemic has resulted in a hesitancy to venture out and buy in-store this Christmas, with one third of festive shopping set to take place online. In fact, it’s expected consumers will spend 25% more on ecommerce this year than in 2019.  As a result, digital competition is tougher than ever. To outpace rivals and drive revenue, retailers must do…

Since the onset of the pandemic, a phenomenal 82% of consumers have increased their social media consumption. As a result, product-specific ads have taken a larger portion of allocated budgets, comprising 41% of retail advertisers’ Q2 2020 spend across both social and search channels. To reach consumers on social platforms, brands are increasingly turning to influencer collaborations. Research shows 49%…

The digital-first experience has become a top priority in 2020, with over 50% of small businesses relying on digital tools to engage consumers, grow customer bases, and drive conversions this year. At OneDash, we’ve previously outlined how interactive digital video can be enhanced with direct-to-cart integration to work wonders for retailers looking to achieve these goals. This is why we’re…