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Video is a powerful branding tool, with 87% of marketers stating video content boosts traffic to their website and 80% seeing it directly increase sales. As a result, online environments are becoming saturated with digital video. This means brand marketers need innovative methods to stay ahead of the curve. One way brands can differentiate themselves is through the use of…

The global market for computer vision is estimated to reach $24 Billion by 2027, with consumer verticals such as automotive, entertainment, and food and beverage being the frontrunners of market growth. Although computer vision was originally developed decades ago, its applications are now more sophisticated and commercially viable. So what is it? Simply put, computer vision is a segment of…

Unsurprisingly, interactive video is most commonly associated with fashion brands, with ‘shoppable’ hotspots a seamless method for allowing consumers to engage with and buy products from within the video environment. But the power of interactive technology can be utilised across any industry and, with 85% of businesses using video as a marketing tool, it’s a guaranteed way for brands to…

Social commerce is a rapidly evolving market. It’s estimated that, in the US alone, $23.3 billion in sales will be conducted this way in 2020 by some 76 million users. This follows recent developments in this area – not only have Facebook and Instagram Shops launched, but Snapchat and TikTok have also been trialling formats that provide a smooth purchase…

Digital video is drawing consumer attention – in the UK alone, people spend a record average of four hours online, with viewing figures for video streaming services seeing a 71% uptick in 2019. As a golden opportunity to engage consumers, digital video’s share of global ad spend is predicted to be 75% this year. But, in all this digital noise,…