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Category: Retail

In a saturated landscape where video is the most common format for content marketing, publishers need to revitalise their offerings to ad buyers. One way they can do this is through shoppable video ads. Equipped with interactive hotspots, information overlays, and instant purchasing capabilities, shoppable video ads are the ideal tool for publishers looking to provide consumers with a seamless…

Video is a powerful branding tool, with 87% of marketers stating video content boosts traffic to their website and 80% seeing it directly increase sales. As a result, online environments are becoming saturated with digital video. This means brand marketers need innovative methods to stay ahead of the curve. One way brands can differentiate themselves is through the use of…

The fashion industry is already reaping the benefits of digitisation, with online sales in the UK accounting for nearly 40% of total retail sales in July 2020. But now digital technology is transforming live retail events as well, with designer brands at this year’s London Fashion Week going online to stream the season’s offerings to their audience remotely. And, although…