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Category: Retail

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If 2020 was shoppable video’s breakthrough year, 2021 will see it hit the big time. Fast gaining recognition as a perfect fit for “shop as you scroll’ culture before COVID-19, the format has won global popularity following rapid ecommerce expansion — with marketers significantly boosting their investment and major social media platforms, such as TikTok and Facebook, embracing live interactive…

The pandemic has resulted in a hesitancy to venture out and buy in-store this Christmas, with one third of festive shopping set to take place online. In fact, it’s expected consumers will spend 25% more on ecommerce this year than in 2019.  As a result, digital competition is tougher than ever. To outpace rivals and drive revenue, retailers must do…

The all-digital experience has become a high priority for brands, especially those which previously relied on in-person marketing tactics, such as live events or driving in-store footfall. From April 2019 to April 2020, live streaming rose by a formidable 99%, while estimates say live-streamed content makes up 82% of all internet traffic. So, with a large consumer appetite for this…

With 50% of consumers planning to do all or most of their Christmas shopping online this year, digitally-driven purchases will remain at an all-time high as 2020 draws to a close. This presents retailers with a fantastic opportunity to engage customer bases, but it will also lead to fierce competition. To stay ahead in the digital landscape, brands must achieve…

Once cutting-edge disruptors in the digital landscape, direct-to-consumer (DTC) brands have now carved out their own niche in the market; in fact, 80% of B2C marketers claim these digital natives impact how they deploy their own marketing strategies. From media buying to leveraging social channels effectively, DTC brands are seen to excel at all things digital.  While the internet has…