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Category: London Fashion Week

The all-digital experience has become a high priority for brands, especially those which previously relied on in-person marketing tactics, such as live events or driving in-store footfall. From April 2019 to April 2020, live streaming rose by a formidable 99%, while estimates say live-streamed content makes up 82% of all internet traffic. So, with a large consumer appetite for this…

Since the onset of the pandemic, a phenomenal 82% of consumers have increased their social media consumption. As a result, product-specific ads have taken a larger portion of allocated budgets, comprising 41% of retail advertisers’ Q2 2020 spend across both social and search channels. To reach consumers on social platforms, brands are increasingly turning to influencer collaborations. Research shows 49%…

1. What made you want to work at OneDash? At first, it was the challenge that interested me – how can we revolutionise, and enhance,  digital video for businesses across all sectors? When I arrived, I immediately found myself in good company. It has been inspiring to work with an unbelievably driven and talented team who are all on the same…

Across the globe, the rise in home-bound consumers caused ecommerce sales to spike by a staggering 66% during the height of lockdown. The value of digital shop fronts has never been more apparent than in 2020, and with Amazon Prime Day kicking off the busiest shopping season of the year, brands need smart, impactful digital strategies to stay ahead of…

The fashion industry is already reaping the benefits of digitisation, with online sales in the UK accounting for nearly 40% of total retail sales in July 2020. But now digital technology is transforming live retail events as well, with designer brands at this year’s London Fashion Week going online to stream the season’s offerings to their audience remotely. And, although…