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Category: Events

The all-digital experience has become a high priority for brands, especially those which previously relied on in-person marketing tactics, such as live events or driving in-store footfall. From April 2019 to April 2020, live streaming rose by a formidable 99%, while estimates say live-streamed content makes up 82% of all internet traffic. So, with a large consumer appetite for this…

Since the onset of the pandemic, a phenomenal 82% of consumers have increased their social media consumption. As a result, product-specific ads have taken a larger portion of allocated budgets, comprising 41% of retail advertisers’ Q2 2020 spend across both social and search channels. To reach consumers on social platforms, brands are increasingly turning to influencer collaborations. Research shows 49%…

The fashion industry is already reaping the benefits of digitisation, with online sales in the UK accounting for nearly 40% of total retail sales in July 2020. But now digital technology is transforming live retail events as well, with designer brands at this year’s London Fashion Week going online to stream the season’s offerings to their audience remotely. And, although…