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Category: Shoppable video

Originally published here by ClickZ Green shoots are tentatively emerging for retail, with the latest Barclaycard data showing an upturn in spend. And with the pandemic driving consumers to increase their digital shopping – online retailers currently claim £3 in every £10 spent – it’s vital retailers rethink their engagement strategies to deliver immersive online experiences that really drive conversions. …

Unsurprisingly, interactive video is most commonly associated with fashion brands, with ‘shoppable’ hotspots a seamless method for allowing consumers to engage with and buy products from within the video environment. But the power of interactive technology can be utilised across any industry and, with 85% of businesses using video as a marketing tool, it’s a guaranteed way for brands to…

Social commerce is a rapidly evolving market. It’s estimated that, in the US alone, $23.3 billion in sales will be conducted this way in 2020 by some 76 million users. This follows recent developments in this area – not only have Facebook and Instagram Shops launched, but Snapchat and TikTok have also been trialling formats that provide a smooth purchase…

Digital video is drawing consumer attention – in the UK alone, people spend a record average of four hours online, with viewing figures for video streaming services seeing a 71% uptick in 2019. As a golden opportunity to engage consumers, digital video’s share of global ad spend is predicted to be 75% this year. But, in all this digital noise,…

Rayhan Perera, CEO and Founder of OneDash gives Warc his opinion on why, as video advertising continues to grow, advertisers need to look beyond its branding function to embrace new formats like shoppable video. See the original article published on Warc here. Disrupting expectations has become the running theme of 2020, and digital video is no exception. According to eMarketer, daily…