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Category: Analytics

Unsurprisingly, interactive video is most commonly associated with fashion brands, with ‘shoppable’ hotspots a seamless method for allowing consumers to engage with and buy products from within the video environment. But the power of interactive technology can be utilised across any industry and, with 85% of businesses using video as a marketing tool, it’s a guaranteed way for brands to…

Social commerce is a rapidly evolving market. It’s estimated that, in the US alone, $23.3 billion in sales will be conducted this way in 2020 by some 76 million users. This follows recent developments in this area – not only have Facebook and Instagram Shops launched, but Snapchat and TikTok have also been trialling formats that provide a smooth purchase…

Rayhan Perera, CEO and Founder of OneDash, sat down with Retail Technology Innovation Hub to discuss the company’s origins, as well as the opportunities and challenges facing the retail industry right now. Read the full interview below. Originally published here. RTIH: Tell us about OneDash RP: OneDash provides interactive technology to help brands make an instant return on their content investments.…

Shoppable video isn’t a new addition to the marketing toolkit, but there are still many ways it could be smarter, faster, and more effective. For instance, enabling  consumers to click on product links and buy them, in the moment, without being redirected.  This is the missing ingredient, which is provided by direct cart integration —and OneDash has a better understanding…

Rayhan Perera, CEO and Founder of OneDash gives Warc his opinion on why, as video advertising continues to grow, advertisers need to look beyond its branding function to embrace new formats like shoppable video. See the original article published on Warc here. Disrupting expectations has become the running theme of 2020, and digital video is no exception. According to eMarketer, daily…