Social commerce is a rapidly evolving market. It’s estimated that, in the US alone, $23.3 billion in sales will be conducted this way in 2020 by some 76 million users. This follows recent developments in this area – not only have Facebook and Instagram Shops launched, but Snapchat and TikTok have also been trialling formats that provide a smooth purchase experience.
Of course, COVID-19 has played its part in accelerating the e-commerce revolution, redefining how brands make use of social channels in their advertising strategies. Luckily, OneDash’s tech has kept pace with the changing media demands, and can offer brands the tools needed to run shoppable videos on Instagram and Facebook, activating their social commerce strategy and giving their ads and products that competitive edge.
OneDash’s interactive video suite of tools is available to advertisers on social media, and is easy to implement in order to boost engagement and ROI. A shoppable video player can be linked to both stories and ads within the social feed, with hotspots and calls to action encouraging the consumer to either ‘swipe up’ or open the shoppable video in full to view products of interest. This seamless interactive system allows the user to shop from within the video environment, remaining within the Facebook and Instagram apps rather than being redirected.
Interactive technology provides brands with an opportunity to meet consumers’ desire for more convenient, more engaging shopping experiences, while making an instant return on their own content investments.
Find out more by watching our video – click here.