The digital-first experience has become a top priority in 2020, with over 50% of small businesses relying on digital tools to engage consumers, grow customer bases, and drive conversions this year. At OneDash, we’ve previously outlined how interactive digital video can be enhanced with direct-to-cart integration to work wonders for retailers looking to achieve these goals. This is why we’re excited to announce our integration with Amazon – offering brands the digital toolkit needed to create the ultimate online shopping journey.
Whether building the brand experience on Facebook, Instagram, or YouTube, marketers understand the importance of digital video. Forecasts predict the average consumer will watch 100 minutes of digital video every day by 2021, with social media viewing currently accounting for 20% of time spent with this format. Now is the moment for brands to optimise their digital video with advanced interactivity.
Our direct integration with Amazon enables brands to seamlessly build shoppable hotspots within their video content in a straightforward and efficient way. Brands simply have to input their affiliate code and, directly from Amazon, OneDash will pull their product list onto the system where they can then be attached to the video format. With direct-to-cart integration, consumers can then click on products of interest and conduct purchases through Amazon, without ever leaving the video environment. This functionality can be applied across all digital channels, making the path to purchase a frictionless, highly engaging experience for consumers.
Research states that marketers using at least three channels in a campaign, in comparison to those that utilise only one, witness a 287% uplift in purchase rates. However, 69% of consumers prefer their shopping experience to be as smooth and efficient as possible, highlighting the need to enhance brand content wherever it’s deployed. The growing complexity of shoppers’ paths to purchase can be streamlined by making digital video the tool that both captivates consumer interest and carries them to the point of transaction.
Social media in particular has transformed retailers’ video marketing strategies and, with more than half (51%) of global consumers using social platforms, marketers need to optimise their brand content on these valuable channels. Marie Claire UK recently achieved great results across its social platforms by leveraging OneDash’s direct integration with Amazon. By linking featured products to Amazon, the fashion and beauty magazine amplified consumer engagement and boosted conversion rates, all thanks to our shoppable video technology. Our partnership and successful campaign with Marie Claire is one of many we’re proud to be a part of, reinventing the customer journey with accessible, innovative technology.