When it comes to media, news and entertainment are the primary classifications made depending upon the content type and nature. Consumers choose the media as per their needs, and they receive a wide variety of content produced by various media firms out there. Consumers mainly look up to the basic principles of accuracy, brevity, and clarity in news media. However, with increasing competition, the need to innovate and ideate new ways also rises; this has led us from the initial print news to current digital news.
The popularity and demand for digital news have witnessed a rising trend, as research by Pew and Nielsen showed that digital news reached 88% of millennials and 80% of older adults in America. According to a Reuters report, news consumption through smartphones in UK increased from 16% to 28%, between 2017 and 2019. Whereas in another research report, 48% of the internet users mentioned news and current affairs as an interest of theirs. The digital space provides a broad scope to the media to play with the content presentation using various media types such as images, graphics, videos, among others. With its popularity in every media field, video tends to be a top choice in news media also. In research by Pew, 47% of Americans said that they preferred watching the news over reading it. This emphasizes the need to focus on more video content to present the news than any other form.
However, a prominent factor to consider in news presentation is the convenience of news content, as it drives consumers’ interest. In research, 21% of the news consumers through social media opined that comfort in the accessibility of news was their primary favourite factor. Thus, news presentation through interactive videos is the next step to provide news content in the form the consumers want it. Here are how interactive videos can aid news presentation:
Viewers choose their news
Today, every field works on the central concept of demand determines the supply. Hence, consumers love to choose what they want to receive. Through interactive videos, the news from various beats can be provided within a single choose-your-content video.
Branching multiple opinions in one video
During various global issues and happenings, people look up to news for various expert opinions and point-of-views on the topic to make an informed conclusion over it. Thus, interactive videos will enable clubbing multiple expert opinions over a current issue into a single knowledge-pack video.
Interactive weather forecast videos
In this age of global warming and climate change, the weather forecast is one of the highly searched news updates. Rather than the simple static maps for displaying weather updates, comprehensive interactive videos can be produced using hotspots and combining detailed video weather reports from across the globe into a single video.
Multi-linguistic news broadcast
Linguistic diversity is a significant characteristic of the world, based on which media and content creation are widely diversified. The audio branching feature in interactive videos provides viewers with the ability to choose the audio background of the video clip. Thus, audio branching will enable to include multi-language broadcasting of news within one video, where the viewers will be able to choose the language in which they want to watch the news.
Manasa Chandran (Content Executive)