Ask yourself, what is the most important aspect of your life? Family, friends, work, health, and ultimately at the core of all these various facets there sits, time. And the reason technologies like video and messenger will ultimately beat out traditional or experiential retail, VR and AR is that they facilitate the expansion of time, for what is technology without the evolving convenience of more time for those important aspects of our lives. Today’s consumers are content consumers, and they couldn’t be more representative of such a clear-cut case as those individuals that value time above all else. In turn, technology must be ready to evolve and deliver not only an engaging experience but in the fastest, most concise manner as well.
The social media boomers, text messaging keyboard warriors, and streaming rebels demand the impossible, and getting their attention is proving ever more challenging. We try to make things immersive using VR (https://youtu.be/bUvUS4gZMWU) or the wow factors of AR, which still requires a layer between the consumer and the content for consumption. So, until we are wearing smart contact lenses or Google bring back Glass (just kidding), the means to focus on is the humble cell phone and touch screens.
Initially, anyone looking at OneDash would think, ok, they do video, and we like to say, “we have a player for any problem.” But what we really do is distribute interactive experiences driven by data for any medium and in the shortest possible time frame. Think about the general 59-second video and how the psychology of that 59 seconds can be broadened by adding breaks of additional interactive information, and there you will have an idea of what we started out doing. An interactive spot is not just an additional piece of content; it is an opportunity to break the attention span, refocus and then bring back a refreshed consumer that has proven a 30% higher view rate. 30% is not that far with interactive, what are we doing but keeping eyeballs on a story for 20 seconds more by breaking up the monotony and adding more insights that draw in the viewers.
Text Messenger Commerce
After speaking to personal shoppers at some of the biggest online commerce sites and best department stores in the world, text messaging was apparently driving revenues of up to 120k a week per personal shopper, with meaningful and private conversations between the uber shoppers across multiple countries. So we had to address that market. The simplest, most humbling experience is being able to chat with someone (not just a bot) but someone who understands our every request and complete a purchase without ever having to leave a messenger. This led to brands valuing the privacy afforded to them for the avoidance of brand dilution caused by the inevitable blow out sales that hit stores every end of the season, as brands spend more on the content they want to lose less on revenue. So private sales to curated groups is a definite answer.
Founder of OneDash