Explore how to drive traffic to your websites using interactive videos
Beginning with one of the first e-commerce platforms by Amazon as a simple bookseller, in 1995, the online retail industry has evolved into a vast sector in itself. Emerging new platforms, innovations, and new trends have been appearing in the retail area every year. From existing brands and official businesses, various online platforms have opened up doors of the retail industry to anyone with something to sell.
However, with the massification of retailing opportunities comes competition and difficulty to survive in the already saturated market. Hence, marketing has proved to be an essential part of innovating and increasing the visibility of products among consumers, video marketing being the trump (no not that one) card.
But why video? Studies reveal that 84% of marketers say videos drove higher traffic to websites, and at present, marketers have been allocating nearly two-thirds of digital budgets to video advertising. According to a survey, 95% of people have watched an explainer video to learn more about a product or service. So, how do you differentiate your online store amongst the ordinary? Embedding interactivity into your content is the key. Interactivity makes the content more engaging and exciting, thus increasing the video’s visibility. Here are a few of the major, appealing, features to add interactivity to your next branded video:
Hotspots are clickable buttons, which can add interactivity to the video by opening an overlay of details, redirecting to link, etc. on click. By adding hotspots to the brand video, viewers will be able to interact with the content showcasing the products from different angles and the details as an overlay or sidebar. Shopify and Magento store holders have a special takeaway here, as they can add directly shoppable hotspots in their videos using OneDash.
Branching in a video provides options for the viewer to choose within the video and audio content. The viewer can choose the video and also set the mood of the video by selecting audio. This is the ultimate way of making the viewer part of the brand’s story, by letting them choose the journey, thus providing the viewer options to choose within the content while viewing it.
As customers prefer everything at ease, a one-click route to the call-to-action page of the website or mail from the video would encourage more responses to the brand. A study conducted by the IAB revealed that interactive videos with call to actions garnered more attention than videos without them.
Interactivity can add extra life to any brand video to present a novel way of shopping any product from make-up to automobiles. Here’s a look at how any your favourite cosmetics brand video such as Kylie Cosmetics would have looked like with a shade of OneDash interactivity.
Excited about video interactivity and giving an advanced new look to your video content? Explore various methods to create wonderful interactive videos.
Manasa Chandran (Content Executive)