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Tackling cart abandonment is a burden for many businesses, but new tools now make it possible for brands to ensure they aren’t leaving money on the table. On average, the ecommerce industry sees more than 69% of purchases go uncompleted, with the retail sector in particular experiencing an 84% abandonment rate. The challenge is, today’s shoppers expect quick, seamless online…

In a saturated landscape where video is the most common format for content marketing, publishers need to revitalise their offerings to ad buyers. One way they can do this is through shoppable video ads. Equipped with interactive hotspots, information overlays, and instant purchasing capabilities, shoppable video ads are the ideal tool for publishers looking to provide consumers with a seamless…

Video is a powerful branding tool, with 87% of marketers stating video content boosts traffic to their website and 80% seeing it directly increase sales. As a result, online environments are becoming saturated with digital video. This means brand marketers need innovative methods to stay ahead of the curve. One way brands can differentiate themselves is through the use of…

The fashion industry is already reaping the benefits of digitisation, with online sales in the UK accounting for nearly 40% of total retail sales in July 2020. But now digital technology is transforming live retail events as well, with designer brands at this year’s London Fashion Week going online to stream the season’s offerings to their audience remotely. And, although…

The global market for computer vision is estimated to reach $24 Billion by 2027, with consumer verticals such as automotive, entertainment, and food and beverage being the frontrunners of market growth. Although computer vision was originally developed decades ago, its applications are now more sophisticated and commercially viable. So what is it? Simply put, computer vision is a segment of…