If 2020 was shoppable video’s breakthrough year, 2021 will see it hit the big time. Fast gaining recognition as a perfect fit for “shop as you scroll’ culture before COVID-19, the format has won global popularity following rapid ecommerce expansion — with marketers significantly boosting their investment and major social media platforms, such as TikTok and Facebook, embracing live interactive…
What made you want to work at OneDash? OneDash is a unique platform that leverages innovative solutions, such as direct-to-cart integration, which means it can combine digital video and brand products to make interactive, shoppable content. When I heard about this type of technology and OneDash’s vision, I was immediately drawn to the company. Now, I’m thrilled to be part…
The pandemic has resulted in a hesitancy to venture out and buy in-store this Christmas, with one third of festive shopping set to take place online. In fact, it’s expected consumers will spend 25% more on ecommerce this year than in 2019. As a result, digital competition is tougher than ever. To outpace rivals and drive revenue, retailers must do…
The all-digital experience has become a high priority for brands, especially those which previously relied on in-person marketing tactics, such as live events or driving in-store footfall. From April 2019 to April 2020, live streaming rose by a formidable 99%, while estimates say live-streamed content makes up 82% of all internet traffic. So, with a large consumer appetite for this…
With 50% of consumers planning to do all or most of their Christmas shopping online this year, digitally-driven purchases will remain at an all-time high as 2020 draws to a close. This presents retailers with a fantastic opportunity to engage customer bases, but it will also lead to fierce competition. To stay ahead in the digital landscape, brands must achieve…