With 50% of consumers planning to do all or most of their Christmas shopping online this year, digitally-driven purchases will remain at an all-time high as 2020 draws to a close. This presents retailers with a fantastic opportunity to engage customer bases, but it will also lead to fierce competition. To stay ahead in the digital landscape, brands must achieve…
Once cutting-edge disruptors in the digital landscape, direct-to-consumer (DTC) brands have now carved out their own niche in the market; in fact, 80% of B2C marketers claim these digital natives impact how they deploy their own marketing strategies. From media buying to leveraging social channels effectively, DTC brands are seen to excel at all things digital. While the internet has…
Since the onset of the pandemic, a phenomenal 82% of consumers have increased their social media consumption. As a result, product-specific ads have taken a larger portion of allocated budgets, comprising 41% of retail advertisers’ Q2 2020 spend across both social and search channels. To reach consumers on social platforms, brands are increasingly turning to influencer collaborations. Research shows 49%…
The digital-first experience has become a top priority in 2020, with over 50% of small businesses relying on digital tools to engage consumers, grow customer bases, and drive conversions this year. At OneDash, we’ve previously outlined how interactive digital video can be enhanced with direct-to-cart integration to work wonders for retailers looking to achieve these goals. This is why we’re…
1. What made you want to work at OneDash? At first, it was the challenge that interested me – how can we revolutionise, and enhance, digital video for businesses across all sectors? When I arrived, I immediately found myself in good company. It has been inspiring to work with an unbelievably driven and talented team who are all on the same…